Less waste can be very sexy! The packaging of our Natural Moisture range is not only drop-dead gorgeous it also produces less waste and provides optimum protection for our products. The development of this special BIRKENSTOCK NATURAL SKIN CARE refill system took several months. Today, we’re going to tell you more about why we are so proud of the result.
The fall edition of the BIOUTY magazine features an interesting article about the cork oak and its role in the products of BIRKENSTOCK NATURAL SKIN CARE. Such a detailed and comprehensive publication is quite unusual – which is why our PR team was particularly delighted. But have you ever wondered how a so-called press clipping actually comes about? We’ve got the answers…
The result of carefully maintained press relations: press clippings
Some time ago, we told you about press days being a great opportunity to present new products and brands to the media. Journalists and bloggers usually receive a personal invitation to these events. However, this is not the only possibility to inform representatives of the media. First of all, there’s always a point of contact – this contact must not only be initiated, it must be carefully maintained. In order to strengthen a brand’s presence in magazines or online media, the press team has to stay in touch with all its contacts. This can, for example, be achieved proactively by regularly sending press releases, PR newsletters, samples etc. It is even nicer when journalists have such an interest in our products and processes that they contact us with their questions during their research and are always eager to receive news from us. The supreme discipline of PR work, however, is when both sides, without a specific occasion, remain in touch and develop joint ideas. Such long-term relationships then result in press reports that are more than a mere mention of a name and which offer added value to companies, media and readers alike. The brand-new clipping in the BIOUTY is a great example of such a successful and long-standing relationship.
BIOUTY: natural cosmetics and lifestyle
The premium magazine BIOUTY is all about sustainable and organic beauty. With its four editions per year, it always offers its readers new highlights to look forward to. “Good“ ingredients with sustainable production methods are regularly featured in the magazine. We couldn’t be happier that our “Cork story” was covered so thoroughly! The BIOUTY is available in stores or as a subscription.
We hope you enjoyed the peek behind the scenes of our PR work! Leave a comment if you wish to learn more or if you are interested in a completely different topic!
A great texture, fascinating scent, velvety feeling on the skin – and confirmed effectiveness. Sounds like a perfect skincare product. But have you ever asked yourself which steps are actually necessary behind the scenes until you see your favorite cream on the shelf? We let you peek behind the scenes of our product development and tell you how a new product is created.
What do the BIRKENSTOCK sandals and our cosmetic products have in common? It’s as simple as this: with BIRKENSTOCK NATURAL SKIN CARE we transfer the comfort of the BIRKENSTOCK footbed to certified natural cosmetics. The center of our attention is the same raw material as in our legendary footbed: natural cork.
Cosmetic scientist Julia Mader has been accompanying BIRKENSTOCK NATURAL SKIN CARE right from the start. She helped to develop the product range and now heads the Product Education division. In this interview she tells us about everything that’s part of her workday in addition to trainings, what role effectiveness plays and why fragrance is a sensitive topic.
In February and March 2019, our press team presented the BIRKENSTOCK NATURAL SKIN CARE product range at two different events: the beautypress information day in Munich and the Press Day of Marionnaud in Vienna. As is custom, both exciting events usually only admit journalists and bloggers. We will let you take a peek behind the scenes.