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A great texture, fascinating scent, velvety feeling on the skin – and confirmed effectiveness. Sounds like a perfect skincare product. But have you ever asked yourself which steps are actually necessary behind the scenes until you see your favorite cream on the shelf? We let you peek behind the scenes of our product development and tell you how a new product is created.

Cosmetic scientist Julia Mader has been accompanying BIRKENSTOCK NATURAL SKIN CARE right from the start. She helped to develop the product range and now heads the Product Education division. In this interview she tells us about everything that’s part of her workday in addition to trainings, what role effectiveness plays and why fragrance is a sensitive topic.

Natural care and sustainability – this is what natural cosmetics stands for. On the international natural cosmetics fair VIVANESS, which takes place in Nuremberg, Germany, from 13th to 16th February, more than 280 exhibitors from all around the world will celebrate the positive growth of the industry. BIRKENSTOCK COSMETICS with its brand BIRKENSTOCK NATURAL SKIN CARE will be right in the middle of it all.

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