Natural care and sustainability – this is what natural cosmetics stands for. On the international natural cosmetics fair VIVANESS, which takes place in Nuremberg, Germany, from 13th to 16th February, more than 280 exhibitors from all around the world will celebrate the positive growth of the industry. BIRKENSTOCK COSMETICS with its brand BIRKENSTOCK NATURAL SKIN CARE will be right in the middle of it all.

Pursuant to an analysis of the Frankfurt-based think-tank “Zukunftsinstitut”, authenticity, mindfulness and naturalness form the exact opposite of today’s ideals of flawless beauty and selfie culture. We are more and more aware of the footprint that we leave on our planet. In this context, choosing the right beauty products is an important step for an ever increasing number of people.

Did you know that natural cosmetics become ever more popular in all age groups? On the one hand, we specifically want to avoid using chemical ingredients. However, ethical reasons also speak in favor of choosing natural beauty products, such as BIRKENSTOCK NATURAL SKIN CARE. And the best reason of all: the good feeling which natural cosmetics leave on our skin.

Every year, like-minded cosmetics manufacturers meet at the VIVANESS to present their sustainable concepts and products to sales representatives, journalists and bloggers. From start-ups to pioneers – nobody wants to miss this must-attend event. However, only companies which have genuine natural cosmetics in their portfolio are admitted to the fair – the products either require a respective certificate or fulfill the requirements of the standards issued by the Federal Association of German Industrial and Commercial Companies (BDIH) or the COSMOS standards.

BIRKENSTOCK COSMETICS will be there for the third time and will bring along its range of BIRKENSTOCK NATURAL SKIN CARE products. Are you curious which new products will be presented in Nuremberg? We will let you know in due Course right here on this blog – which will go live right in time for the VIVANESS. We are looking forward to giving you advice on your daily care routine , informing you About genuine natural cosmetics and granting you exclusive peeks behind the scenes of BIRKENSTOCK COSMETICS. Welcome! And if you are also visiting the VIVANESS as a journalist or blogger – we’re looking forward to meeting you at our stand 7A-141!


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