Not only one, but two of our BIRKENSTOCK NATURAL SKIN CARE products convinced with very good results in the test: in the January and February editions of the German ÖKO-TEST magazine, two of the natural cosmetics products made in Germany were awarded the assessment “very good”. Our BIRKENSTOCK NATURAL SKIN CARE Intensive Moisturizing Mask as well as our BIRKENSTOCK NATURAL SKIN CARE Exfoliating Body Scrub scored very good results.
Why rely on products from half across the world when cosmetic trends are thriving right on your doorstep? G-Beauty stands for cosmetics made in Germany. And for quality. And also for NATURE! Especially the natural and organic ingredients are local values which, despite their traditional nature, are absolutely trendy and popular.
The sound of the sea, sand below your feet, the sun in your face… This wonderful summer feeling is exactly what the brand-new image video about the BIRKENSTOCK NATURAL SKIN CARE Regenerating Oil Face and Body conveys. You want to escape the daily grind?
Where do you prefer to buy your natural cosmetics? Online? In the drug store? In specialist stores? We know that tastes differ and that every trade channel has its advantages – so we leave it up to our customers to choose and continue to grow our distribution network. And since proper information and dedicated advice are of utmost importance to us, BIRKENSTOCK NATURAL SKIN CARE products are now also available in pharmacies.
The fall edition of the BIOUTY magazine features an interesting article about the cork oak and its role in the products of BIRKENSTOCK NATURAL SKIN CARE. Such a detailed and comprehensive publication is quite unusual – which is why our PR team was particularly delighted. But have you ever wondered how a so-called press clipping actually comes about? We’ve got the answers…
The result of carefully maintained press relations: press clippings
Some time ago, we told you about press days being a great opportunity to present new products and brands to the media. Journalists and bloggers usually receive a personal invitation to these events. However, this is not the only possibility to inform representatives of the media. First of all, there’s always a point of contact – this contact must not only be initiated, it must be carefully maintained. In order to strengthen a brand’s presence in magazines or online media, the press team has to stay in touch with all its contacts. This can, for example, be achieved proactively by regularly sending press releases, PR newsletters, samples etc. It is even nicer when journalists have such an interest in our products and processes that they contact us with their questions during their research and are always eager to receive news from us. The supreme discipline of PR work, however, is when both sides, without a specific occasion, remain in touch and develop joint ideas. Such long-term relationships then result in press reports that are more than a mere mention of a name and which offer added value to companies, media and readers alike. The brand-new clipping in the BIOUTY is a great example of such a successful and long-standing relationship.
BIOUTY: natural cosmetics and lifestyle
The premium magazine BIOUTY is all about sustainable and organic beauty. With its four editions per year, it always offers its readers new highlights to look forward to. “Good“ ingredients with sustainable production methods are regularly featured in the magazine. We couldn’t be happier that our “Cork story” was covered so thoroughly! The BIOUTY is available in stores or as a subscription.
We hope you enjoyed the peek behind the scenes of our PR work! Leave a comment if you wish to learn more or if you are interested in a completely different topic!
Experience BIRKENSTOCK NATURAL SKIN CARE up close and let us pamper you! Our exciting products are just waiting to be thoroughly tried and tested in our pop-up store. Pampering cosmetic treatments and professional advice on natural cosmetics are waiting for you – come and see for yourself!
A great texture, fascinating scent, velvety feeling on the skin – and confirmed effectiveness. Sounds like a perfect skincare product. But have you ever asked yourself which steps are actually necessary behind the scenes until you see your favorite cream on the shelf? We let you peek behind the scenes of our product development and tell you how a new product is created.
What do the BIRKENSTOCK sandals and our cosmetic products have in common? It’s as simple as this: with BIRKENSTOCK NATURAL SKIN CARE we transfer the comfort of the BIRKENSTOCK footbed to certified natural cosmetics. The center of our attention is the same raw material as in our legendary footbed: natural cork.
Cosmetic scientist Julia Mader has been accompanying BIRKENSTOCK NATURAL SKIN CARE right from the start. She helped to develop the product range and now heads the Product Education division. In this interview she tells us about everything that’s part of her workday in addition to trainings, what role effectiveness plays and why fragrance is a sensitive topic.
Natural care and sustainability – this is what natural cosmetics stands for. On the international natural cosmetics fair VIVANESS, which takes place in Nuremberg, Germany, from 13th to 16th February, more than 280 exhibitors from all around the world will celebrate the positive growth of the industry. BIRKENSTOCK COSMETICS with its brand BIRKENSTOCK NATURAL SKIN CARE will be right in the middle of it all.