Concentration, please! Our new BIRKENSTOCK NATURAL SKIN CARE NATURAL SOLUTIONS SERUMS are characterized by their pure concentration of active ingredients and their innovative formulations. Their fine texture ensures that they can be easily absorbed after cleansing and that the active ingredients can even penetrate deeper skin layers. Whether you’re looking for an express boost or long-term effects, hydration or brightening, a protective shield or calming effect: these three heroes have many talents…

Not only one, but two of our BIRKENSTOCK NATURAL SKIN CARE products convinced with very good results in the test: in the January and February editions of the German ÖKO-TEST magazine, two of the natural cosmetics products made in Germany were awarded the assessment “very good”. Our BIRKENSTOCK NATURAL SKIN CARE Intensive Moisturizing Mask as well as our BIRKENSTOCK NATURAL SKIN CARE Exfoliating Body Scrub scored very good results.

Where do you prefer to buy your natural cosmetics? Online? In the drug store? In specialist stores? We know that tastes differ and that every trade channel has its advantages – so we leave it up to our customers to choose and continue to grow our distribution network. And since proper information and dedicated advice are of utmost importance to us, BIRKENSTOCK NATURAL SKIN CARE products are now also available in pharmacies.

The fall edition of the BIOUTY magazine features an interesting article about the cork oak and its role in the products of BIRKENSTOCK NATURAL SKIN CARE. Such a detailed and comprehensive publication is quite unusual – which is why our PR team was particularly delighted. But have you ever wondered how a so-called press clipping actually comes about? We’ve got the answers…

The result of carefully maintained press relations: press clippings

Some time ago, we told you about press days being a great opportunity to present new products and brands to the media. Journalists and bloggers usually receive a personal invitation to these events. However, this is not the only possibility to inform representatives of the media. First of all, there’s always a point of contact – this contact must not only be initiated, it must be carefully maintained. In order to strengthen a brand’s presence in magazines or online media, the press team has to stay in touch with all its contacts. This can, for example, be achieved proactively by regularly sending press releases, PR newsletters, samples etc. It is even nicer when journalists have such an interest in our products and processes that they contact us with their questions during their research and are always eager to receive news from us. The supreme discipline of PR work, however, is when both sides, without a specific occasion, remain in touch and develop joint ideas. Such long-term relationships then result in press reports that are more than a mere mention of a name and which offer added value to companies, media and readers alike. The brand-new clipping in the BIOUTY is a great example of such a successful and long-standing relationship.

PR work
[Photo by BNSC]

BIOUTY: natural cosmetics and lifestyle

The premium magazine BIOUTY is all about sustainable and organic beauty. With its four editions per year, it always offers its readers new highlights to look forward to. “Good“ ingredients with sustainable production methods are regularly featured in the magazine. We couldn’t be happier that our “Cork story” was covered so thoroughly! The BIOUTY is available in stores or as a subscription.

We hope you enjoyed the peek behind the scenes of our PR work! Leave a comment if you wish to learn more or if you are interested in a completely different topic!

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