More than just a trend: the vegan lifestyle becomes more popular by the day. By now, however, the lifestyle does not only entail giving up meat in one’s diet but also giving up animal-based raw materials in cosmetics. However, did you know that vegan beauty products are not necessarily of natural origin and safe to use?

First, some facts and figures: in Germany, there are approximately 8 million vegetarians and around 1.3 million vegans (source: proveg international/VEBU). This means that cosmetics which completely dispense with animal-based ingredients are in demand as never before! It’s no wonder that the range of vegan beauty products is extremely wide…

Only a few years ago, the so-called green washing was a hot topic: formulations which were almost completely of synthetic origin were advertised with slogans such as “inspired by nature” or with ads showing flowers or leaves. Nowadays, the term “vegan” is on top of the list of advertising claims. But here’s something many people don’t know: most of the conventional care products are actually 100% vegan – because purely chemical ingredients are not of animal origin. For example, ingredients such as parabens, mineral oils, aggressive surfactants, silicones, paraffins, PEGs as well as synthetic fragrances and dyes count among vegan raw materials. If something is labeled “vegan”, this does not automatically mean that a product is free from harmful ingredients – which is why you should take a very close look at those products.

Plants, trees and flowers: genuine natural cosmetics

Natural cosmetics such as BIRKENSTOCK NATURAL SKIN CARE therefore relies on plant-based oils, fats and wax as well as extracts from flowers, herbs and fruits. The formulations nourish and strengthen the skin’s natural functions. Unlike conventional cosmetics, our products are free from any irritating or damaging chemicals which could be harmful for your health.

This quality level is guaranteed by internationally applicable standards which are used to certify natural cosmetics. At the same time, these standards ensure that animal welfare standards are also upheld.

Vegan cosmetics must not contain honey – which is not the case in natural cosmetics.
In genuine natural cosmetics, honey is an admissible ingredient – this is not the case in vegan cosmetics. [Photo by Behzad Ghaffarian on Unsplash]

Beauty without animal suffering

During the production, development and test phase of products certified by COSMOS, this means the whole range of BIRKENSTOCK NATURAL SKIN CARE products, animal testing must not be carried out or commissioned anywhere in the world. Most of the admissible raw materials are plant-based, with some additions being of mineral or animal origin. As a rule, raw materials from dead vertebrates, such as mink oil, animal-based fats or collagen are prohibited. However, ingredients which are produced by animals, such as milk or honey are permitted.

INCI – the truth about a product’s ingredients

The list of ingredients (INCI) leaves no doubts as to which animal-based, plant-based or synthetic raw materials are contained in your product. When reading these lists, a well-trained eye can easily see whether a vegan product is at the same time a natural product or rather a synthetic one which merely does not contain any animal-based raw materials. Of course, the list also shows whether a natural product is also vegan.

Many BIRKENSTOCK NATURAL SKIN CARE products make it easy for you: they do not contain any animal-based ingredients, they are vegan and at the same time of natural origin. Our product range is labeled accordingly.



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