Even though it is not fully green: there’s currently no escaping the “clean beauty” cosmetics trend. Primarily, it’s all about the famous clean slate: dubious ingredients have no place in clean cosmetics. But, as is so often the case, it’s always a question of definition – and currently there are many of them. We will tell you what we understand by the term “clean beauty” and why you’re always on the clean side with BIRKENSTOCK NATURAL SKIN CARE …

It’s the same problem as with the term “natural cosmetics”: the term “clean beauty“ is also not protected. But while there are reliable quality marks issued by COSMOS which clearly identify natural cosmetics, the trend surrounding clean beauty is just a marketing ploy.

Clear definition? No chance!

In general, clean beauty is all about doing away with dubious ingredients. However, manufacturers, the media and consumers all have deviating opinions about what this actually means in detail. The focus ranges from sustainable to vegan and non-irritant. We would like to explain transparently what exactly we understand by the term.

Clean beauty – what does it mean for BNSC?

Non-toxic and more

The most important basis: clean beauty is free from toxins. And that’s a FACT! The EC directive on cosmetics permits questionable raw materials which, in our opinion, have no place in cosmetic products. Even though some ingredients make the skin and hair appear healthier at first sight, they may have a negative impact on the skin’s respiratory system, its regenerative capacity as well as on the defense and regulation of the moisture balance. Parabens, mineral oils, aggressive surfactants, silicones, paraffins, PEGs as well as synthetic fragrances and colorants are and remain artificially produced materials. Even if these substances are only permitted to a certain extent, the question arises: what are the long-term effects on our body?

BIRKENSTOCK NATURAL SKIN CARE abstains from using irritating or even harmful chemical substances. This quality is guaranteed by internationally applicable standards which only serve the purpose of certifying natural cosmetics. They also ensure that the principles of sustainable production methods, optimum decomposability of raw materials as well as environmentally friendly packaging and animal protection are complied with.

It’s all about sustainability

This leads us to the next point: sustainability. In addition to packaging, we believe that factors such as cultivation and processing of raw materials also have to be taken into account. Our main ingredient cork* is, for example, a renewable resource. Not a single tree is felled for its extraction. After the gentle harvesting, the cork layer renews itself. The tree does not suffer any damage whatsoever.

No animal suffering

Animal testing is a real no-go for clean beauty. For many of you, a clean formulation means that it is also vegan. It goes without saying that neither in the production nor during the testing of our products any animal tests are carried out or commissioned. Many BIRKENSTOCK NATURAL SKIN CARE products are also vegan and do not contain any ingredients of animal origin. Our product range is labeled accordingly.

Tolerable and effective

Naturally, non-irritant products also count among clean beauty products: all our formulations were dermatologically tested for skin compatibility. But that’s not all: our ingredients and formulations are subjected to strict quality tests. The effectiveness of our products was also scientifically confirmed by independent institutes – for us, proven effectiveness promises for clean beauty are a must.

We try to communicate these things as transparently as possible. You can contact us any time should you have any questions! Because after all: someone who really has a clean slate has nothing to hide.


*Our products contain cork oak extract in varying concentrations. Its effectiveness was proven in clinical studies. For further information, please visit www.birkenstock.com


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